Privacy Policy

This Privacy Policy explains how Kite Rush: Hold the Line ("the App", "we", "our", or "us") collects, uses, stores, and shares information when you use the App.

The App may use third-party services such as Google AdMob and Google Play Games Services to provide ads, leaderboards, app functionality, analytics, and service reliability.

1. Information We Collect

We may collect or process the following information either directly or through third-party services:

1. App Usage Information

• Gameplay data, scores, and leaderboard activity
• Settings such as sound preferences and selected kite skin
• Ad interactions, retry usage, and revive usage
• App performance, diagnostics, and crash-related information

2. Device and Network Information

• Device model, operating system version, app version, and language
• IP address and general technical information required to operate the App
• Advertising identifiers and app instance-related identifiers

3. Google Play Games Services Information

• Google Play Games player ID or similar service identifiers
• Player profile information made available through Google Play Games Services
• Leaderboard scores, rankings, and related gameplay records

The App does not directly require account registration and does not directly collect sensitive personal identifiers such as passport numbers or national ID numbers.

2. How We Use Information

We may use collected information for the following purposes:

• To provide and operate the App and its game features
• To enable leaderboard, score, and gameplay-related functionality
• To display ads and measure ad performance
• To improve app stability, security, and user experience
• To analyze usage trends and prevent fraud or abuse

3. Third-Party Services

1. Google AdMob

The App may use Google AdMob to display advertisements. Google AdMob may process data such as device information, advertising identifiers, IP address, and app usage information for ad delivery, ad measurement, fraud prevention, and service improvement.

2. Google Play Games Services

The App may use Google Play Games Services to provide leaderboard features and player-related functionality. In connection with these features, Google may process sign-in information, player identifiers, profile information, scores, and ranking data.

The handling of data by these third-party services is subject to their own privacy policies and terms.

• Google Privacy Policy: https://policies.google.com/privacy
• How Google uses information from sites or apps that use its services: https://policies.google.com/technologies/partner-sites

4. Sharing of Information

We do not sell your personal information. However, information may be processed by third-party providers such as Google for advertising, leaderboard functionality, analytics, app operations, security, and fraud prevention.

5. Data Storage and Retention

Some data may be stored locally on your device, such as game settings and certain gameplay-related records.

Data processed by third-party services may be retained according to the policies and retention practices of those service providers.

6. Your Choices and Rights

• You may manage advertising settings through your device or Google account settings.
• If you choose not to use Google Play Games sign-in, some leaderboard features may be unavailable.
• Deleting the App may remove locally stored data from your device, but third-party data may remain subject to the relevant provider's policies.

7. Children's Privacy

We aim to comply with applicable laws and platform requirements. Whether the App is treated as child-directed may depend on your distribution settings, ad settings, and applicable legal requirements.

8. Security

We take reasonable administrative and technical measures to help protect information related to the App. However, no method of electronic storage or transmission over the Internet is completely secure.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in the App, legal requirements, or third-party services. Any important changes may be communicated through the App or the app store listing.

10. Contact

If you have any questions about this Privacy Policy, please contact us:

Email: newwaveapp@gmail.com
Developer: NewWaveSoft

Effective Date: 2026-03-15